My Projects
my approach
Idea
Strategy
Program
Community
Impact
Business & Growth Projects
«Kride Universe» Online Workshop
An online workshop for kids and teens aged 10–15: in 5 weeks, participants create an original character, bring it to life using AI tools, and present it in a final video.
2026
My Role: Founder, Methodologist & Product Lead
Today’s children are rapidly losing interest in creative play and imaginative making. At the same time, AI tools and accessible creative technologies are advancing faster than ever. This workshop is designed to flip the switch: from passive content consumer to confident creator.
Full-cycle project-based learning. This is not a series of tool tutorials—it is a complete creative production track:
- First: concept and character. Then: AI tools and video.
- Tools are a means to an end—the idea and the finished product matter most.
- Peer group and community are part of the learning process: inspiration, feedback, and support are built into every stage.
- A format funnel: from a trial session to a full individual mentorship track.
- Developed a full-cycle project-based learning methodology
- Built a product line of several interconnected learning formats
- Integrated AI tools as instruments for meaningful creative work, not random generation
- Designed a community mechanic and a system of public presentations
- Product testing is currently underway
The workshop is designed for creative-minded kids and teens aged 10–15—whether they already have experience or are just starting out.
Product testing is currently underway.
Lavka Velikana — Medical Wig E-commerce
An online store providing medical wigs for adults experiencing hair loss due to illness or medical treatment.
2025 - 2026
My Role: Growth Manager
Strengthen business sustainability to improve access to diverse, high-quality medical wigs for adult patients.
Build a structured sales funnel supported by digital marketing.
- Customer research and segmentation
- Creating sales scenarios and training employees
- Launching the Yandex.Direct advertising channel
- Working with hypotheses to expand the product line and provide services.
Adult patients who have lost hair due to disease
- Increase in the number of potential clients.
- +46% conversion from leads to sales
- projected +30% increase in customers due to product line expansion
Santorini Mini Hotel
A small seasonal hotel transformed into a profitable business through repositioning, leveraging existing resources and incorporating e-commerce.
2015 - 2020
My Role: Growth Manager
Increase hotel occupancy and profitability by attracting higher-priced clients with minimal investment
Create a brand concept, improve customer experience and strengthen online promotion.
- Positioning concept development
- Room renovations at a minimal cost using a custom design
Introduction of additional services - Website creation
- Launching an advertising campaign and posting hotel information on aggregators
Tourists who prefer to stay in small, authentic hotels with well-developed services and additional entertainment options, such as excursions, hikes, sightseeing, etc.
- 100% seasonal occupancy
- +167% increase in room price
- +500% revenue growth
Social & Impact Programss
Social project "Kind Wig"
Providing targeted assistance to children, adolescents, and young adults experiencing hair loss following chemotherapy for cancer treatment by creating wigs from natural hair, which donors donate to the foundation's beneficiaries through the "Donate Hair" movement.
2024
My Role: Growth Manager
Launch viral dissemination of project information through social media.
Develop the project through social networks, ensuring interaction between project staff, donors, and beneficiaries through integration with the CRM system.
- project identity and brand development
- CRM system implementation (Bitrix24)
- social media development from scratch
- staff and SMM manager training
- transferring the project to operational management.
Hair donors, beauty salons, volunteers, and families of children undergoing treatment.
246 donors from 32 cities in Russia
26 partner salons in 18 cities
full supply of donated hair for wig production
strong organic growth of project awareness
Velikan Patient Organization — Grant to create a mechanism for testing the hypothesis about the effectiveness of the prescribed drug
The aim of this initiative, funded by a grant from a pharmaceutical company, is to test the effectiveness of prescribed drugs in patients with rare pituitary diseases.
2024
My Role: Program Manager в HealthTech
Create a mechanism for assessing the effectiveness of treatment to adjust drug therapy.
Use patient education programs to collect data and create mechanisms to test the effectiveness of effective drugs for drug-based corrective therapy with the possibility of subsequent scaling.
- participation in grant application and project implementation
- organization of patient education schools
- held within the framework of strategic sessions of the school
- development of patient routing mechanisms in Chelyabinsk
Patients with rare endocrine diseases, doctors, and healthcare specialists.
- 268 participants in patient schools
- development of a scalable mechanism for evaluating medication effectiveness
Velikan Patient Organization — Operational Development Grant
A grant from the Potanin Foundation aimed at improving organizational processes and patient support systems.
2021
My Role: Growth Manager
Build an efficient operational system for managing patient communication and services.
Introduce CRM systems and automate key patient support processes.
- implementation and configuration of Bitrix24 CRM
- automation of patient communication
- training operators to work with patients
- development of a patient interaction map
Patients with rare pituitary diseases and healthcare professionals.
- +206% increase in patient requests
- 296 patients used diagnostic support services
- 53 patients consulted medical specialists
Velikan Patient Organization — Online Patient Schools
A program to transition patient education schools to an online format.
2018
My Role: Program Manager в HealthTech
Make reliable medical knowledge accessible to patients and doctors regardless of location.Organize broadcasting of patient education programs through digital platforms and dissemination of reliable medical information through social media.
Organize broadcasting of patient education programs through digital platforms and dissemination of reliable medical information through social media.
- Organizing the transition of schools to online learning
- Training teachers to work in an online format
- Developing an e-commerce project
Patients, doctors, and healthcare professionals.
- Since 2018, 32 online patient schools have been held.
- The school materials on the YouTube channel have been viewed 58,267 times.
- Making information on rare diseases publicly available allows doctors to make accurate diagnoses, adjust medications (if necessary), and provides accurate disease-specific routing for doctors and patients.